Frentify: Fashion Rental Platform

Fashion rental platform enabling users to rent and lend designer clothes with seamless booking and delivery

Fashion

Rental Platform

Mobile App

E-Commerce

Year

2021

Client

Frentify

Role

UX/UI Designer

Project Overview

Frentify is not just a clothing rental app; it's a personalized fashion experience that brings users closer to sustainable style choices. By creating a seamless platform where users can easily browse, rent, and return clothes, Frentify builds a deeper connection with its customers. Through personalized recommendations, timely notifications, and a user-friendly interface, Frentify fosters a sense of closeness and trust with its community, ensuring that customers feel understood and valued at every step of their fashion journey.

Project Goals

1
Simplify User Interface
2
Ensure Trust and Safety
3
User Testing and Feedback
4
Increase User Engagement

Success Criteria

50% DAU Increase
Within first three months after launch
70% Retention Rate
After six months of usage
4.7/5 User Rating
Average user feedback score
75% Rental Success
Successful rental completion rate

Project Timeline

Development Phases

Phase 1: Research and Planning
4 weeks
Phase 2: Design and Prototyping
9 weeks
Phase 3: Testing and Iteration
6 weeks
Phase 4: New Iterations
12 weeks
Phase 5: Full Redesign
12 weeks
Phase 6: Development
Ongoing

Deliverables

Design Documentation
Wireframes and prototypes
User Interface
Final UI design and components
Technical Features
Matchmaking algorithm and safety features
Marketing Materials
Brand assets and promotional content
Analytics
User feedback reports and improvement plans

Key Features

Smart Search & Recommendations

Advanced search functionality with personalized recommendations based on user preferences, style history, and seasonal trends. The system learns from user interactions to provide increasingly accurate suggestions.

User Profiles & Trust System

Comprehensive user profiles with verification badges, rental history, and ratings. The trust system ensures safe transactions and builds community confidence through transparent reviews and feedback.

Seamless Rental Process

Streamlined rental workflow with automated booking, secure payments, and convenient delivery/return options. The system handles all logistics while keeping users informed at every step.

Analytics & Insights

Detailed analytics dashboard for both users and administrators, providing insights into rental patterns, popular items, and user behavior to optimize the platform's performance.

Results & Impact

Key Outcomes

Achieved 50% increase in Daily Active Users within three months
Maintained 70% user retention rate after six months
Received 4.7/5 average user satisfaction rating
Achieved 75% successful rental completion rate
Reduced customer service issues by 30%